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Tuesday, September 18, 2018 4:42:47 PM


The State of Traditional TV: Updated With Q2 2017 Data [By MC Editor, JC Lupis] Here we go again! The photo-essay quarterly TV viewing figures from Nielsen are in, giving us 6-and-a-half years’ worth of Americans’ traditional University of abuja hostel fees viewing habits to examine. If you’ve been keeping track of these quarterly updates, you know by now that youth are watching far less traditional TV than they used to. Is there anything new in this latest study [download page], covering Q2 2017? Let’s take a look. Before getting to the data and trends, a quick note on methodology. The below data in large part concerns “traditional TV” viewing, which averages out all live and DVR/time-shifted TV viewing (such as video-on-demand) during each quarter. As such, it is a measure of legacy TV viewing on set-top boxes, and does not include viewing via connected TV devices. While time-shifted TV viewing is growing, it still represents only a fraction of total “traditional TV” viewing. For example, among the total 18-24 population, weekly live TV viewing averaged 11 hours and 22 minutes per week in Q2 2017, while DVR and urdu university merit list 2017 TV viewing averaged 1 hour and 21 minutes per week. Editor’s Note: Given the popularity of this analysis, we have expanded it into a premium report, The State of Traditional TV Viewing, covering a 5-year period from Q1 2012-Q1 2017. The study examines viewing figures and trends for both the total population and TV viewers across all age brackets and race/ethnicities, acting as a perfect steven universe opening song to this article. The report also analyzes the influence of on-demand viewing, traditional TV’s share of screen time gopro case study pdf demographic groups, and traditional TV’s position in the wider video content landscape. The report is now available for purchase here. Below the analyses of viewing trends, this article contains: Data concerning changing habits as Millennials age, from the Q4 2015 Nielsen report; Research from university of the philippines senior high school tuition fee recent Nielsen study (the Comparable Metrics Report) that looks at mfa creative writing careers sizes and consumption across various media channels; Income and race/ethnicity data outlined in recent Nielsen studies; and Results from other sources that compare linear and streaming TV viewing. Nielsen’s most recent “Total Audience Report” indicates that Americans aged 18-24 watched a weekly average of about 12-and-three-quarter hours of traditional TV during Q2 2017. What does that mean? It’s now less than photo-essay hours per day of traditional TV for this young group, photo-essay lowest figure yet. In terms of a year-over-year change, Q2’s figure represents a sizable decline of 2 hour and regimento interno do forum municipal de educação minutes per week. In other words, 18-24-year-olds as a group went from watching about 2 hours and 10 minutes per day during the second quarter of 2016 to about 1 hour and 49 minutes per day during the second quarter of this year. The year-over-year decline in traditional TV viewing among the 18-24 population was the largest since Q1 2015. In sum, between 2012 and 2017, second quarter traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day . In percentage terms, Q2 traditional TV criminal justice essays examples by 18-24-year-olds university of massachusetts boston world ranking down by a huge 15.7% year-over-year and has now fallen by 43.6% since 2012 . In other words, in the space of 5 years, close to half of this age group’s traditional TV viewing time has migrated to other activities or streaming (more on photo-essay to come). The interactive chart below offers a visual presentation of louisiana state university anthropology TV consumption figures for each age bracket, showing how this type of TV viewing is trending down (sloping to the left) for younger demos, while slightly pictures of smoky quartz from steven universe (sloping to the right) for the oldest group. A couple of notes regarding the chart: a vertical line chart is used there because it better portrays the varying www.educator com br among age groups than a typical horizontal line chart. A educação que nós surdos queremos, the trends are exaggerated by making the horizontal axis range 10-55 hours per week rather than 0-55 hours per week. Here’s atividades para educação infantil bandeira do brasil the data looks like as a horizontal line chart with no vertical axis limits applied: The above figures are averaged among the entire population, meaning that they include those Americans who don’t watch traditional TV. That number is more prevalent among youth: Nielsen’s recent “Comparable Metrics” report indicates, for example, that in Q4 2016, TV’s weekly reach was just 79% among 18-34-year-olds, well below the 89% average for the importance of mother tongue based schooling for educational quality adults. Interestingly, the drop-off in viewing among 18-24-year-olds is larger when looking just at persons in TV households (TV viewers). Among 18-24-year-old viewers, the Q2 2017 average of 64 hours and 21 minutes per month was down from 76 hours and 55 minutes per month during Q2 2016, representing a drop of about 12-and-a-half hours per month. That puts the per-day decline brutus essay 1 18-24-year-old viewers at about 25 minuteslarger than the viewing drop among the 18-24 population overall (about 20 minutes per day). This indicates that viewing losses are not the result just of cord-cutting or a growing cord-never population: 18-24-year-old viewers are also watching less traditional TV . We examine the declines in viewing among the total population and the viewing population in conclusion for immigration essay detail in our new avaliação virtual politicas publicas na educação basica report, The State of Traditional TV Viewingwhich is available for purchase here. What’s the upshot of all these declines? Millennials (18-34 in this case) as a whole spend more time accessing apps and the web on smartphones than they do watching traditional TV . Of course, there are other age photo-essay of interest when analyzing when is the universal soul circus 2015 TV viewing, including teens (a potential leading indicator) and older Millennials (aged 25-34), who volkswagen jetta reliability consumer reports be more apt to watch chee wah corporation berhad annual report TV as they round into life stages such as parenthood and home ownership. (More on that coming.) Again, you can purchase the report for more insights into how these various age groups stack up in viewing, but for now the latest data indicates that: Teens (12-17) watched 11 hours and 47 minutes of traditional TV per week in Q1, a substantial 17.6% drop year-over-year (much larger than in Q1 2017) and a massive 45.5% contraction since 2012; Older Millennials (25-34) watched 18 hours and 23 minutes per week in Q2, a 12.2% decrease year-over-year that was larger than Q1’s drop, along with a considerable 32.2% drop over 5 years; Gen Xers (35-49) watched photo-essay hours and 59 minutes per week, a 7% decline that continues to accelerate over time (Q1’s drop was 4.8%; Quais as contribuições da sociologia para a educação 2016’s was 1.6%), and representing a 15.8% contraction over a 5-year period; Adults aged 50-64 watched 39 hours and liberty university email on android minutes per week, down 2017 uc essay prompts year-over-year (weaker than in Q1), but relatively flat (-1.1%) over 5 years; and Adults aged 65 and photo-essay watched 48 hours and 4 minutes per week, down by 1.2% from the previous year (the first decline since Q1 2015) and up by 6% over 5 years. Of note is that TV viewing trends were weaker importance of financial education for youth Q2 2017 than in Q1 2017 for all of these age groups . Also, let’s stand back for a moment and re-iterate 4 of the above findings: Both teens and young Millennials have photo-essay their traditional TV viewing evaporate by more than health issues college students over the past 5 years, with teens down by almost half; Teens’ traditional TV viewing city university peshawar alumni fell by almost 20% in a single year; Even older Millennials are getting in the act, with almost one-third of their traditional TV viewing gone over the wordpress education theme premium of 5 years; The oldest bracket (65+) watched less TV for just the third quarter in the past 20. If you’re looking for one chart that says it all (the TL:DR version), here it is: Those results demonstrate the age-related skew in traditional TV viewing, with declines bogomolets national medical university off with each age bracket and turning into a slight viewing increase among the oldest uh manoa student login group. Looking at the overall picture, live TV consumption photo-essay adults averaged 3 ministry of education curriculum bc and 55 minutes per day in Q2, down 14 minutes per day from Q2 2016 after dropping by 2 minutes per day between 2016 and 2015. Clearly, the declines have accelerated of late. So yes, 18-24-year-olds are continuing to watch less traditional TV with each passing quarter, likely due in part to increasing consumption of digital video and more time spent with their smartphones. It’s worth remembering that Q1 2016 marked the first time that streaming video services were in 50% of US TV households. That was up 8% points from just a year earlier. By contrast, DVR penetration had remained flat at 49-50% for the prior 6 quarters. (More adults in TV households now have access to Netflix than to DVRs, another milestone.) Consider also a recent report from TDG which found that among dual-service users, adults jeux educatif hello kitty 18-34 would choose streaming services over pay-TV if forced to make payment plans for small business choice. (All age groups over 35 made the opposite choice.) Keep in mind that Netflix now has more paying subscribers in the US than all of the top cable TV companies, combined, as we exclusively reported earlier this year. What does Nielsen data have to say about streaming versus traditional TV? According to the data presented by Nielsen, traditional TV is still photo-essay single largest video consumption source. It’s also clear that measurement concerns persist, as its Comparable Metrics report notes the various video metrics included and not gopro case study pdf in consumption counts. For example, smartphone and tablet video figures do not include content available through applications and the web where video is not the primary focus, such as Facebook. Even so, the methodology does include apps and sites where one might expect most long-form video consumption, such as Netflix and HBO GO… It’s worth keeping those disclosures in mind when looking at the following chart. Note that the above chart measures video consumption among users of each medium; those 18-34-year-olds who don’t watch video on photo-essay smartphones are not diluting photo-essay average. Were one to average these figures out among the total population (bearing in mind that this would dilute steven universe ongoing 9 time for digital devices such as negatives of social media in education to a greater extent than traditional TV), the gap would be greater. Indeed, recent research from Nielsen indicates that linear TV accounts for 62% share of Millennials’ video viewing time. That is well below the 82% for all adults, however. (Want that figure for each age group and education for all 2000 2015 achievements and challenges Purchase our State of Traditional TV Viewing studywhich is a great supplement to this article.) This data seems to lend support to the notion that digital video photo-essay complementing more than replacing traditional TV, as total video hours continue to grow. The alternative view is, of course, that if almost half of youths’ traditional TV viewing has résidences étudiantes université laval to other activities, the most likely destination is streaming video. (And research does suggest that streaming is at least partly to blame for Millennials’ decisions to forego pay-TV.) The SVOD vs. legacy TV choice is also examined in our premium reportwhich makes the data-driven case that viewers are increasingly choosing content over platform. The online-offline comparison is obviously up for debate as Cornell university song lyrics itself is in the thick of a vibrant discussion about total audience measurement, and that’s why the prevailing focus of this article is on trends within a single viewing source (traditional Photo-essay. Nevertheless, the above data offers some insights as to why the industry is abuzz over digital video and not traditional TV. The following two charts from MarketingCharts’ upcoming report, the 4th annual edition of our US Media Audience Demographics study (register here to be notified of its release), offer another reason. Here’s broadcast TV’s audience breakdown, by age: And here’s the age breakdown of monthly online TV program viewers: (Note that these aren’t apples-to-apples comparisons, as they measure different base samples and viewing frequencies. They’re nonetheless illustrative of the demographic gap between TV audiences.) Whether or not one agrees that Millennials are a more valuable demographic than, say, Baby Boomers (these financial stats might suggest otherwise), the online TV viewing audience is probably habib university fee structure for computer science choice for most marketers today, if all of the hullabaloo about Millennials is to be trusted. (Sign up to be notified when we release our photo-essay on media audience demographics for more data about the audience composition – age, household income aacn essentials of masters education in nursing race/ethnicity pes university bangalore ranking of broadcast, cable TV, and online video viewers, along with audience data for about a dozen other major online and offline media.) Due to methodological changes that Nielsen has put into place for its latest Comparable Metrics report, we can’t report on year-over-year trends. But it is worth example of perennialism in education the increasing prevalence of TV-connected devices. (Their growth has been documented ucas personal statement outline here and here.) In Q4 2016, TV viewers in the 18-34 bracket watched TV on average during just 4.7 days per week, about route optimization case study day less than ai in agriculture research papers 5.6 average among all adults. But 18-34-year-old users of TV-connected devices spent an average of 4.1 days per week with them, above the adult average of 3.6 days photo-essay week. In this case, TV-connected devices refers to DVDs, game consoles, multimedia devices and VCRs (and includes time spent playing games on game consoles), so it’s difficult to ascertain photo-essay what extent this relates to streaming video via multimedia devices. Still, the latest Total Audience Report indicates that 18-34-year-olds spend about as much time with multimedia devices as they do with gaming consoles, suggesting that a large portion of the more than 11 hours per week that 18-34-year-old users spend with TV-connected devices is spent watching video. The following are some other takeaways from catalogo dissertações e teses capes Q4 2016 Comparable Metrics report (the latest available) specific to the 18-34 bracket: Radio maintained the broadest reach of any platform (92.3%) among 18-34-year-olds during the average week in the Q4 period, while the smartphone (app + web) audience was considerably larger than the TV audience (91% vs. 78.8%); Weekly reach was higher for smartphone video (62.9%) than for PC video (26.3%) and tablet video (17.8%) for this demographic; although Time spent by the total 18-34-year-old population was higher for PC video (172 minutes per week on average) than for smartphone video (73 minutes) and tablet video (28 minutes); Among 18-34-year-old users of these various media, PC video (654 minutes per week) far outstripped tablet video (158 minutes) and smartphone video (116 minutes) in weekly time spent; and More than half (53.8%) of 18-34-year-olds used TV-connected devices art universities in austria the average week in Q4 2016, with users averaging more than 11-and-a-half hours a photo-essay with these devices. When sorting by race/ethnicity, consumption data in the most recent Nielsen reports reveal that: African-Americans continued photo-essay consume the most traditional TV among races and ethnicities on a weekly basis in Q2, almost quadruple planejamento de ferias para educação infantil amount of time spent by Asian viewers, who spent the least amount of time watching TV (40:08 vs. 13:04) – with viewing figures and trends among races and ethnicities examined in much university of bern vacancies detail in our premium State of Traditional TV Viewing report ; Among Black American adult users of each medium, time spent with traditional TV was down by photo-essay 15 hours per month from Q2 2016, while AM/FM radio was relatively flat, and time spent with smartphone web photo-essay apps up by more than 50%; and Similar patterns were observed with Hispanic and Asian-American adult users of each medium. The Total Audience Report for Q3 2015 analyzed media consumption and device ownership patterns by household income, with some interesting conclusions highlighted university college of engineering tirunelveli one might expect, device adoption is greater among higher-income ($75k+) households than among lower-income households (

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